Accessibility Statement

Last Updated: December 2025

1. Commitment to Accessibility

Jewelsmith, Inc. (“Company,” “we,” “us,” or “our”) is committed to providing a website experience that is accessible to the broadest possible audience, including individuals with disabilities. As a jewelry retailer offering products and services through our website, we recognize the importance of ensuring that all customers can access information about our products, complete purchases, and engage with our brand.

We are actively working to improve the accessibility and usability of our website and strive, where reasonably practicable, to align our digital content with generally recognized accessibility standards. Accessibility is an ongoing effort, and we view compliance as a process of continuous improvement rather than a one-time project.

2. Accessibility Standards and Guidance

We endeavor to align our website with the following standards and guidance, to the extent feasible:

• Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, published by the World Wide Web Consortium (W3C);
• Section 508 of the Rehabilitation Act of 1973, as amended; and
• The Americans with Disabilities Act (ADA) and related judicial and regulatory interpretations.

Because there is currently no single, definitive legal standard governing website accessibility under the ADA, our efforts are informed by evolving best practices, technical feasibility, and available guidance.

3. Measures We Are Taking

To support accessibility and usability, we have implemented or are in the process of implementing reasonable measures such as:

• Designing and updating website content with accessibility considerations in mind;
• Using automated and manual testing tools to identify potential accessibility barriers;
• Working with developers, designers, and vendors familiar with accessibility best practices;
• Considering accessibility when selecting or maintaining third-party platforms used for e-commerce, payments, marketing, analytics, and customer support;
• Reviewing new features and content for accessibility prior to deployment, where reasonably practicable.

4. Jewelry-Specific Content and Known Limitations

Our website includes high-resolution product photography, lifestyle imagery, videos, lookbooks, interactive elements, and visual design features intended to highlight jewelry craftsmanship, materials, and aesthetic detail. While we strive to make this content accessible, certain limitations may exist, including but not limited to:

• Product images or galleries that rely primarily on visual presentation;
• Videos or animations that may not yet include captions, transcripts, or audio descriptions;
• Older content created before current accessibility practices were adopted;
• Design elements involving color, contrast, hover states, or animation that may not be fully compatible with all assistive technologies.

We are actively working to identify and remediate such limitations where reasonably practicable.

5. ADA Safe Harbor for Legacy Content

Certain content on our website may qualify for ADA “safe harbor” treatment, including content that:

• Was created or published prior to the adoption of current accessibility standards;
• Has not been materially modified since its original publication;
• Is archived, historical, or no longer actively used for core business operations.

While we may not immediately remediate all such legacy content, we will make reasonable efforts to provide alternative access to information upon request and will prioritize accessibility improvements for content essential to shopping, checkout, customer service, and core functionality.

6. Third-Party Content and Platforms

Our website may include or rely upon third-party content, tools, or services, including but not limited to:

• E-commerce platforms and payment processors;
• Embedded video players or social media integrations;
• Customer reviews, chat features, analytics tools, or scheduling services.

We do not control the accessibility of third-party content or technology and cannot guarantee that such third-party services fully comply with accessibility standards. While we encourage vendors to provide accessible solutions and consider accessibility when selecting partners, we are not responsible for accessibility barriers caused solely by third-party platforms.

7. Alternative Access and Customer Assistance

If you experience difficulty accessing any portion of our website, we are committed to providing reasonable alternative methods of access to our products and services.

You may contact us to:

• Request assistance accessing product details or content;
• Obtain information regarding products, pricing, or availability;
• Complete a purchase using an alternative method;
• Report accessibility barriers or request reasonable accommodations.

Accessibility Contact Information:

Jewelsmith, Inc.
info@jewelsmith.com
2200 W. Main St., Ste. A-170, Durham, NC 27705
919-286-2990

To help us respond efficiently, please include:

• The webpage or feature involved;
• A description of the issue encountered;
• Any assistive technology used, if applicable.

We will make commercially reasonable efforts to respond and provide assistance in a timely manner.

8. No Guarantee of Continuous or Complete Accessibility

While we are committed to improving accessibility, we do not guarantee that our website will be accessible to all users at all times or compatible with every assistive technology, browser, device, or operating system.

Accessibility may be affected by factors outside our control, including but not limited to:

• User-specific technology or settings;
• Device or browser compatibility issues;
• Temporary technical disruptions, updates, or maintenance;
• Limitations of third-party tools or integrations.

9. Limitation of Liability

To the fullest extent permitted by applicable law:

• We disclaim any liability for temporary or inadvertent accessibility barriers;
• We do not warrant that our website will meet every accessibility standard at all times;
• Use of the website is at the user’s own risk with respect to accessibility compatibility.

Nothing in this Accessibility Policy is intended to create contractual obligations, expand statutory duties, or serve as an admission of non-compliance under the ADA or any other law. Our accessibility efforts reflect a good-faith commitment to inclusion, not a guarantee of full or immediate compliance.

10. Relationship to Terms of Use

This Accessibility Policy is incorporated by reference into, and must be read together with, our Terms of Use (the “Terms”).

To the extent permitted by applicable law:

• Access to and use of this website is governed by the Terms, including provisions relating to disclaimers, limitation of liability, dispute resolution, and governing law;
• Nothing in this Accessibility Policy modifies, supersedes, or expands any rights or obligations set forth in the Terms; and
• In the event of any conflict between this Accessibility Policy and the Terms, the Terms shall control.

By accessing or using this website, you acknowledge and agree to both this Accessibility Policy and the Terms.

11. Updates to This Policy

We may update this Accessibility Policy periodically to reflect improvements to our website, changes in accessibility standards, or legal developments. Any updates will be posted on this page, with the “Last Updated” date revised accordingly.

12. Informational Nature of This Policy

This Accessibility Policy is provided for informational purposes only and does not constitute legal advice, a warranty, or a representation of full compliance with the ADA, WCAG, or any other accessibility standard or regulation.